inventor of VertiBAR™
founder, creator of Vertical Method
“Posture was always necessary. Now, it's sexy and appealing to the 1st generation in real danger of losing it," says creator, founder, inventor Jennifer Davis.
In 2013 Davis launched a concept-studio with her patent-pending VertiBAR™ inside of a SF dance studio receiving an unprecedented response from the tech community. In 2014 she opened Vertical Method next door to SoulCycle to utilize their active client base while creating posture fitness classes in direct response to urban lifestyles and imbalanced workouts among a proactive fitness community. Today, dubbed “No Slouch Zone” Vertical Method SF is thriving.
Vertical Method is the only high-performance posture and athletic alignment groupX studio. "I created standing core endurance exercises to generate posterior power through proprioceptive feedback while maximizing dynamic vertical core mobility. I've fused the posture benefits of plyometrics, Pilates, yoga, resistance bands and functional training into classes that target urban professional lifestyles. That said, some of our clients come from far outside the city, crossing 2 bridges each Sunday to attend class, so the need for Vertical Method classes goes beyond urban living. Our clients feel they can run and jump with greater agility and control, as well as sit and stand while engaging new muscles to upload their hips, knees and back. Between corrective exercise (PT) and functional training is posture fitness. It's not yet on the industry radar in any meaningful way but I am certain that posture is the future of fitness."
Back pain is a billion dollar industry with 80% of the population suffering from back disorder. Low back pain among the young and fit is common as binge sitting creates significant weakness and atrophy in extensor muscles.
"The VertiBAR™ has extensive application in multiple demographics as both dynamic groupX and fitness equipment on any training room floor. Beginning 2015 we installed VertiBAR™ stations in both Pilates and physical therapy studios in Boulder CO and the feedback is compelling. No wearable tech, brace, chair, strap or device can replace what we do at Vertical Method.”
Copyright The Vertical Method, LLC. All rights reserved.