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Jennifer Davis

inventor of VertiBAR™

founder, creator of Vertical Method

“Posture was always necessary. Now, it's sexy and appealing to the 1st generation in real danger of losing it," says creator, founder, inventor Jennifer Davis.

Vertical Method is the only high-performance posture and athletic alignment groupX studio. "I created standing core endurance exercises that recruit stabilizers and generate posterior power through standing proprioceptive feedback to maximize dynamic vertical core mobility. I've fused the posture benefits of plyometrics, Pilates, yoga, resistance bands and functional training into classes that target urban professional lifestyles. Our clients feel they can run and jump with greater agility and control, as well as sit and stand while engaging new muscles to upload their hips and back. Because of Vertical Method they perform better in their spin, boot-camp and other out-of-balance workouts. Between corrective exercise (PT) and functional training is Posture Fitness. It's not yet on the industry radar in any meaningful way but I am certain that posture is the future of fitness."

Back pain is a billion dollar industry with 80% of the population suffering from back disorder. Low back pain among the young and fit is common as binge sitting creates significant weakness and atrophy in extensor muscles. 

In 2013 Davis launched the stealth startup and patent-pending VertiBAR™ in a SF dance studio and received an unprecedented response from the young tech community. In 2014 she opened next door to Soul Cycle in SF's Marina District to confirm the need for proactive cross-training from sitting posture and out-of-balance workouts. Today, dubbed “No Slouch Zone” the boutique brand is thriving. 

"The VertiBAR™ has extensive application in multiple demographics as both dynamic groupX and fitness equipment on a  training room floor. Beginning 2015 we installed VertiBAR™ stations in both Pilates and physical therapy studios in Boulder CO and the feedback is compelling. No wearable tech, brace, chair, strap or device can replace the posture endurance, strength and power created by Vertical Method.” 

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