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Jennifer Davis

founder & creator of VertiBAR™ by Vertical Method

“Posture was always necessary. Now, posture is sexy and appealing to the 1st generation in real danger of losing it," says founder Jennifer Davis.

Vertical Method is the only high performance posture and athletic alignment groupX studio. "I created a static core endurance workout that strengthens stabilizers and generates posterior power, utilizing standing proprioceptive feedback to maximize the posture benefits of Pilates, resistance training, functional movement training, yoga and barre, designed to target urban professionals. Our clients feel they can run and jump with greater agility and control as well as sit and stand while engaging their inner-corset to upload their hips and back. Because of Vertical Method they perform better in their spin, boot camp, yoga, Pilates and barre classes. I am certain that posture is the future of fitness."

Back pain is a billion dollar industry. Low back pain among the young and fit is common since binge sitting creates significant weakness and atrophy in lumbar extensor muscles. 

In 2013 Davis launched the stealth startup and patent-pending VertiBAR™ in a SF dance studio and received an unprecedented response from men and women in the young tech community. In 2014 she opened next door to SoulCycle in SF's Marina District to confirm the physical imbalance between a career in tech and the spin trend. Today, dubbed “No Slouch Zone” the boutique brand is thriving. 

"The VertiBAR™ has extensive application in multiple demographics as both dynamic groupX and  essential fitness equipment on the training room floor. Beginning 2015 we installed VertiBAR™ stations in both Pilates and physical therapy studios in Boulder CO and the feedback is compelling. No wearable tech, brace, chair, strap or device can replace the posture endurance, strength and power created by Vertical Method.” 

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